Activity

Type of Data

Legal Justification

Lawful basis for processing data

client and contact identity

Photographic Images

When a customer sends an
enquiry via email/social media
platform

Customer Payment schedule

Profile/Identity Data Marketing and Communications Data

Contact Data, Technical Data

Profile/Identity Data,

Contact Data

Billing Data, Transactional
Data

Consent Legal Compliance, Legitimate, Interest
Necessity

We need to use this data in order to contact, session bookings, Contract signing, invoice sending and general contact regarding booking.

Consent ,Legitimate Interest
Necessity

Consent, legitimate interest

Consent, Legal Compliance

Digital files and prints of clients,
including images containing
personally identifiable
information. When hiring our
services your images may be
used for Marketing purposes
with consent. These images will
be used on a website/social
media platforms and other
marketing/advertising platforms.

Contact details of Customers
hiring/or enquiring for services,
these details will be stored in
order to respond.

We will not record payment
details, however we require this
data to send and record paid
Invoices by customers.

3.2 Change of purpose
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is
compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

4 YOUR RIGHTS AND HOW YOU ARE PROTECTED BY US
4.1 Your legal rights

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

• Right to be informed. You have a right to be informed about our purposes for processing your personal data, how long we store it for, and who it will be shared with. We have provided this information to you in this policy.

• Right of access. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it (also known as a "data subject access request"). See section 4.3 below for more details on how you can make a data subject access request.

• Right to rectification. You have a right to request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data

we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

• Right to erasure. You have the right to ask us to delete or remove personal data where there is no good reason for us continuing to process it, where you have

successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

• Right to object. You can object to the processing of personal data we hold about you. This effectively allows you to stop or prevent us from processing your personal

data. Note that this is not an absolute right and it only applies in certain circumstances, for example:

(i) Where we are processing your personal data for direct marketing purposes.

(ii) Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

(iii) In some cases, we may continue processing your data if we can demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

• Right to restrict processing. You have the right to request the restriction or suppression of their personal data. Note that this is not an absolute right and it only

applies in certain circumstances:

(i) If you want us to establish the data's accuracy.

(ii) Where our use of the data is unlawful but you do not want us to erase it.

(iii) Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

(iv) You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

• Right to data portability. You have the right to request the transfer of your personal data to you or to a third party. If you make such a request, we will provide

to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

If you wish to make a request under any of these rights, please contact us at info@eternaltalesphotography.com.

4.2 How Eternal tales photography protects customers' Personal Data

We are concerned with keeping your data secure and protecting it from inappropriate disclosure. Any Personal Data collected by us is only accessible by a limited number of employees who have special access rights to such systems and are bound by obligations of confidentiality. If and when we use subcontractors to store your data, we will not relinquish control of your Personal Data or expose it to security risks that would not have arisen had the data remained in our possession. However, unfortunately no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Eternal tales photography to intercept or access transmissions or private communications unlawfully. While we strive to protect your
Personal Data, we cannot ensure or warrant the security of any Personal Data you transmit to us. Any such transmission is done at your own risk. If you believe that your
interaction with us is no longer secure, please contact us.

4.3 How to request your data and the process for obtaining it

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, if your request is clearly unfounded, we could refuse to comply with your request. We may need to request specific information from you to help us confirm your identity and ensure you have the right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

5 YOUR DATA AND THIRD PARTIES

5.1 Sharing your data with third parties We may share non-Personal Data with third parties. We may share your Personal Data with subcontractors or affiliates, subject to confidentiality obligations to use it only for the purposes for which we disclose it to them and pursuant to our instructions. We may also share Personal Data with interested parties in the event that Eternal tales photography anticipates a change in control or the acquisition of all or part of our business or assets or with interested parties in connection with the licensing of our technology. If Eternal tales photography is sold or makes a sale or transfer, we may, in our sole discretion, transfer, sell or assign your Personal Data to a third party as part of or in connection with that transaction. Upon such transfer, the Privacy Policy of the acquiring entity may govern the further use of your Personal Data. In all other situations your data will still remain protected in accordance with this Privacy Policy (as amended from time to time).
We may share your Personal Data at any time if required for legal reasons or in order to enforce our terms or this Privacy Policy.

6 HOW LONG WE RETAIN YOUR DATA

We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your Personal Data for a longer period than usual in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

7 INTERNATIONAL TRANSFER OF DATA

Your information may be stored and processed in the US or other countries or jurisdictions outside the US where Eternal tales photography has facilities. By using Eternal tales photography, you are permitting and consenting to the transfer of information, including Personal Data, outside of the US.

8 NOTIFICATION OF CHANGES AND ACCEPTANCE OF POLICY

We keep our Privacy Policy under review and will place any updates here. This version is dated 5 November 2025. By using Eternal tales photography, you consent to the collection and use of data by us as set out in this Privacy Policy. Continued access or use of Eternal tales photography will constitute your express acceptance of any modifications to this Privacy Policy.

9 INTERPRETATION

All uses of the word "including" mean "including but not limited to" and the enumerated examples are not intended to in any way limit the term which they serve to illustrate. Any email addresses set out in this policy may be used solely for the purpose for which they are stated to be provided, and any unrelated correspondence will be ignored. Unless otherwise required by law, we reserve the right to not respond to emails, even if they relate to a legitimate subject matter for which we have provided an email address. You are more likely to get a reply if your request or question is polite, reasonable and there is no relatively obvious other way to deal with or answer your concern or question (e.g. FAQs, other areas of our website, etc.).

Our staff are not authorised to contract on behalf of Eternal tales photography, waive rights or make representations (whether contractual or otherwise). If anything contained in an email from a Eternal tales photography address contradicts anything in this policy, our terms or any official public announcement on our website, or is inconsistent with or amounts to a waiver of any Eternal tales photography rights, the email content will be read down to grant precedence to the latter. The only exception to this is genuine correspondence expressed to be from the Eternal tales photography legal department.

Website data, analytic tracking

Technical Data, Usage Data

Consent, Legitimate Interest

To improve website functionality, for security monitoring, and for website analytics.

Privacy Policy